Vision SMTX Appendix_Adopted 2024_

APPENDIX D: POLICY BASELINE AND DEVELOPMENT

· Market Downtown to a wide range of groups: investors, developers, business owners, workers, homebuyers, and tourists. · Develop and implement a comprehensive wayfinding plan that includes signage. · Develop an icon for San Marcos’ Downtown as a part of the brand. · Work with Texas Department of Transportation (TxDOT) to establish Downtown signage on IH-35. · Construct unique gateway markers and landscaping to denote key access corridors. · Establish directional signage at both vehicular and pedestrian scales. · Unify the public experience with street trees, benches, and other landscaping improvements. · Continue to increase the promotion of cultural events that draw people Downtown. · Establish and enhance centers of activity within each neighborhood. · Downtown Business Development · Conduct retail recruitment analysis and devise retail strategy. · Generate a city-wide economic development strategic plan. · Conduct a more extensive niche market analysis for commercial and retail growth. · Target employers who have markets in both Austin and San Antonio. · Capture at least 1.5% of regional commercial growth in next five years. · Commit to recruitment with incentives. · Promote local, specialty retail, entertainment, and dining.

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SAN MARCOS COMPREHENSIVE PLAN 2024