San Marcos Downtown Area Plan

CHAPTER 4: RECOMMENDATIONS

SMALL BUSINESS SUPPORT

STRATEGIES TO ACHIEVE GREATER RETAIL DIVERSITY Greater diversity of retail options in Downtown can be generated through both demand and supply strategies. To help diversify the retail offerings, the City of San Marcos should strive to: Attract Downtown shoppers in

Diversify the retail business mix in Downtown by adding more retail options that appeal to visitors and non student San Marcos residents . Potential Strategies Include: 1. Work with the Downtown Association to develop a desired retailer list and identify spaces for the retailers to occupy 2. Provide incentives for rehabilitation of retail spaces including vacant buildings 3. Provide incentives for target retailers 4. Work with property owners and developers to provide a greater diversity of sizes and types of store front spaces for lease 5. Provide greater flexibility for use of retail buildings and spaces within City regulatory use and code standards 6. Support and attract a greater diversity of business owners and entrepreneurs through targeted programs and efforts

addition to students. Potential Strategies Include: 1. Increase number of non-students living in and around Downtown · Support a variety of housing options in Downtown including non-student apartments, condos, townhomes, and other housing options 2. Increase the number and type of visitors to Downtown · Increase the number and types of events held in Downtown · Increase lodging options in Downtown

Everyday Zen Gifts & Tea, 165 S Guadalupe St

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SAN MARCOS DOWNTOWN AREA PLAN