San Marcos Downtown Area Plan

CHAPTER 4: RECOMMENDATIONS

RETAIL DEMAND MAKE-UP The proximity of Texas State to downtown San Marcos and the size of the consumer base generated by the university has a major impact on retailers attracted to Downtown. An estimated 60+% of retail demand comes from two sources 1) students who go to school at the campus and live within a 1-mile radius of Downtown and 2) students/faculty/staff who go to school at the campus but don’t live within 1 mile of Downtown. Given the size and consumer power of these groups, the retail mix in Downtown is strongly influenced by the spending habits of students. (Source: ESRI Business Analyst, Economic & Planning Systems, 2022)

(Source: ESRI Business Analyst, Economic & Planning Systems, 2022)

Daughter of the Wild, 218 Guadalupe St

SAN MARCOS DOWNTOWN AREA PLAN

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