Vision SMTX Comprehensive Plan Adopted 2024

OUR VISION FOR EQUITABLE AND COMPATIBLE GROWTH

Goal ECD-3: Ensure City economic development strategies and programs are aligned with local policies and priorities and position San Marcos to be regionally competitive

Actions ECD-3.1 Regularly assess and update target industries and collaborate with all educational institutions to support workforce development for specific industry needs. ECD-3.2 Leverage the Greater San Marcos Partnership “Texas Innovation Corridor” identity to attract investment and new employment opportunities. ECD-3.3 Plan for commercial land and employment centers consistent with the Preferred Scenario Map, including Class A office, industrial, and other uses to attract target industries. ECD-3.4 Evaluate existing process for reviewing and scoring prospects for incentives as conditions change. ECD-3.5 Develop partnerships to create transit connections between the community and major airports in nearby cities; and improve connections between the community and the San Marcos Regional Airport through enhanced transit, road, and utility infrastructure. ECD-3.6 Continue to coordinate with the Greater San Marcos Partnership and educational institutions.

OBJECTIVES • Seek better jobs-housing balance • Increase student retention rate • Decrease unemployment rates

• Encourage employment opportunities at or above a living wage • Increase incomes compared to housing affordability levels • Increase percent of San Marcos residents who also work in the city • Review job vacancies in target industries by income level and compare to regional data • Increase workforce development program placements • Increase median household income • Utilize vacant commercial space in employment centers including Downtown

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SAN MARCOS COMPREHENSIVE PLAN 2024 SAN MARCOS COMPREHENSIVE PLAN