Vision SMTX Appendix Adopted 2024

APPENDIX B: SUMMARY OF ELEMENT OBJECTIVES AND METRICS

Arts and Culture · Number of arts and culture-related City programs and events · Increased attendance at arts and culture events · Increased participation in arts and culture programming · Increase use of dedicated funding streams/ levels · Increase economic impact of arts and culture · Monitor resident and visitor survey data (quantitative and qualitative), including: · Awareness of programs and events · Increase perception of San Marcos arts and culture · Positive feedback on programs and events · Address more artist housing needs Economic Development • Encourage employment opportunities at or above a living wage • Increase incomes compared to housing affordability levels • Increase percent of San Marcos residents who also work in the city • Review job vacancies in target industries, by income level, and compared to regional data • Increase workforce development program placements • Increase median household income • Utilize vacant commercial space in employment centers including Downtown • Seek better jobs-housing balance • Increase student retention rate • Decrease unemployment rates

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SAN MARCOS COMPREHENSIVE PLAN 2024