San Marcos Downtown Area Plan

CHAPTER 3: VISION FRAMEWORK

· Pursue strategies to continue to support vitality of small and local businesses, especially those which are owned by minority or other historically-underserved entities, in permitting, renovation/upkeep, and access to entrepreneur and business education programs. · Establish a clear role of the City in cultivating downtown business and identifying opportunities to increase business diversity. This could include the City analyzing what business types are missing downtown and using a recruitment or attraction strategy to help those businesses locate in downtown. · Collaborate with the University to strategize about retaining talent post-graduation to bolster Downtown’s economic diversity and skilled labor force. FOSTERING SMALL BUSINESSES · Reduce vacant lots, buildings, and storefronts and utilize temporary and permanent activation strategies. · Identify strategies to incentivize development types desired by the community including a variety of affordable and diverse housing types, curated retail, green building systems, performing arts and office uses. · Envision catalytic development within vacant lots. BUILDING FORM & INFILL DEVELOPMENT

Pho Tran 88, 212 N LBJ Drive

North Street Curry Shop, 216 North St

OTHER OPPORTUNITIES

· Enhance town/gown relationship and collaboration throughout City programs. · Prioritize sustainability through solar power generation, green building, stormwater management/green infrastructure, rainwater collection, rooftop/vertical gardens, and pervious surfaces.

CM Allen Parkway rain garden

SAN MARCOS DOWNTOWN AREA PLAN

49