San Marcos Downtown Area Plan

CHAPTER 1: INTRODUCTION

HIGHLIGHTS OF EXISTING CONDITION The largest industries in Downtown (Downtown Core and Greater Downtown Area combined) are food services and retail trade (see chart below). These two industries account for 1,276 jobs, which is 45% of Downtown employment. The accommodation and food service businesses in Downtown make up approximately 20% of citywide employment in the accommodation and food services industry. Service providers are also a major component of the Downtown economy. ( Source: ESRI Business Analyst, 2022 and Economic & Planning Systems)

CONSUMER SPENDING

Consumer spending in Downtown is driven primarily by visitors, Texas State University students, and the Downtown workforce. The potential spending that can be captured in Downtown is estimated at: · Permanent Residents living within one mile of Downtown: 25% · Students living within one mile of Downtown: 16% · Texas State University Campus generated spending (excluding students living within one mile): 46% · Visitors and other San Marcos residents: 13% The Greater Downtown area has a relatively small population that also contributes to consumer spending. In total, the Greater Downtown area accounts for approximately 10% of citywide retail sales including over 20% of sales from eating and drinking establishments. ( Source: ESRI Business Analyst, 2022 and Economic & Planning Systems)

Old Soul Exchange, 123 S LBJ Dr

Vagabond, 320 N LBJ Dr

Root Cellar Cafe, 215 N LBJ Dr

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SAN MARCOS DOWNTOWN AREA PLAN