ORD-2025-01 Development Code Effective January 25, 2025

8

CHAPTER

Definitions

e. Sign, Awning - An Awning that contains a Retail tenant Sign which may be painted, screen printed, or appliqueed on the Awning. This Sign type is a traditional Shopfront fitting and can be used to protect merchants’ wares and keep Shopfront interiors shaded and cooled, and provide temporary cover for pedestrians f. Sign, Band - A Sign that is flat against the Facade consisting of individual cut letters applied directly to the Building, or painted directly on the surface of the Building. These Signs are placed directly above the main entrance and often run horizontally along the entablature of traditional Buildings. Band Signs are typically intended to be seen from a distance and are often accompanied by additional pedestrian-scaled Signage. May also be referred to as a Wall Sign or Facade Sign. g. Sign, Blade - A Sign mounted perpendicular to a Building Facade Wall, projecting at a 90-degree angle, made of metal or other material more than 1/2 inch in thickness, and typically hung from decorative cast or wrought iron brackets in a manner that permits it to swing slightly. These Signs are small, pedestrian scaled, and easily read from both sides. May also be referred to as a Projecting Sign. h. Sign, Changeable Electronic Variable Message (CVEM) - a Sign that is activated electronically or by other means, whose message, content, or display, either in whole or in part, may be changed by means of electronic, computerized programming, or any other means, and which the message is in text, alpha-numeric characters, symbols, logos, or static image. There shall be no more than one message or static image displayed at any time and the message, image or background shall not change more often than once every 60 seconds. Monument Signs on which the sole message is the grade and price of fuel, or time and temperature or a drive through menu board are not considered CEVM Signs. i. Sign, Community Information - any Sign which promotes items of community interest including time, temperature, date, atmospheric conditions and upcoming noncommercial events or charitable causes.

j. Sign, Directional - a Sign which provides directions to a destination or other wayfinding information. k. Sign, Directory - A Sign that displays the tenant name and location for a Building containing multiple tenants l. Sign, Freestanding - any Sign affixed to the ground or mounted on a fence or wall which is not an integral part of a Building or Accessory Structure. m. Sign, Identification - a Sign containing the name, address and recognized symbol or logo of a Subdivision, Building or complex of Buildings containing multiple occupancies or of any nonprofit, civic, religious, educational or governmental institution. Identification Signs for multiple occupancies may also contain the names, addresses and recognized symbol or logo of two or more of the individual tenants or businesses. n. Sign, Marquee - A vertical Sign that is located either along the Building Facade where it projects perpendicular to the Facade; or at the corner of the Building where it projects at a 45 degree angle. Marquee Signs are a structural feature of a Building that provides both cover to pedestrians and Sign space. These Signs may extend beyond the parapet of the Building where it projects at a 45 degree angle, but may also terminate below the cornice or eave. Marquee Signs often have neon lettering used in conjunction with removable or painted lettering. o. Sign, Monument - a Sign that is Erected on a solid base directly on the ground and not supported by a pole, and that is itself constructed of a solid material. p. Sign, Multi Business - Signs that are mounted in a yard between the Public Right-of-Way and the Building Facade. Signs mounted in a yard may be placed parallel or perpendicular to the enfronting Thoroughfare. Multi Business Signs are for Buildings in which multiple businesses are located in Mixed-Use environments that are in the process of transitioning from a suburban to an urban environment. q. Sign, Off Premises - a Sign which does not exclusively refer to the name, location, products, persons, services or activities of or on the Premises where it is located,

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San Marcos Development Code Amended: January 21, 2025